Ben Vereen, Melony McGant and MO

Photo: Ben Vereen, Melony McGant and MO, owner of Scent Elate Gift Shop at 313 West 48th Street (Between 8th & 9th) NYC

Muhammed (Mo) Rum resides and works in Hell’s Kitchen, NYC. He is the owner of Scent Elate, a mystical boutique referred to as a ministry, a womb and a safe place to express and break down walls to connection with others.  A healing place, Scent Elate is a NYC destination that caters to spiritual seekers from every field the world over, from locals to transients, intellectuals to celebrities, it is a place where façade and guard are put aside and being your self is possible. The energy of Scent Elate is charged with love and sincerity.

When not at Scent Elate, Mo spends time with his family, a beautiful wife and three children. A creative in business, writing, painting and film, Mo enjoys long walks, philosophy and connecting with others. He is a graduate of Stony Brook University with a degree in political science. You can learn more about his shop SCENT ELATE – Spiritual, Sage, Incense, Crystals, Candles, Palo Santo at: